One of the most important career lessons I’ve learned over the years is this: You can spend hours beefing up your résumé, polishing your skills and mastering the art of the interview but, if you’re not 100% clear about where you’re headed – professionally speaking – you might as well throw that time and effort right out the window.
As a licensed career counselor, I’ve worked with scores of people over the years who have followed this path of working feverishly in careers for which they feel no passion and have no sense of direction.
The thing about your career is that it’s not just a means to a beautiful house or a fancy sports car (although those would be nice perks). Your career should be a natural extension of who you are as a human being – an authentic reflection of YOU. Consequently, choosing the right career and mapping a course for long-term success should be at the top of your priority list. After all,
do you really want to let someone else decide your professional fate?
Developing a smart career plan, now coined as “career mapping,” requires, first and foremost, a high sense of self-esteem and
internal locus of control. You won’t dare to dream big if you don’t believe in yourself - or if you believe your fate is determined by the outside world. Too often, we allow our employers to take away our personal power, submitting ourselves to the mind games of the corporate ladder, “golden handcuffs,” office politics and the antiquated belief that a person should focus solely on making on a living and not expect to love what they do. Balderdash!
There are a number of ways to approach the creation of your career map. First is to get an idea of where you’re going. As career coach Gordon Miller says, “Think about it. If you're in [Boston] and you want to get to [New York City], a map is a handy thing to have. Without it you might eventually end up New York City. Might. Eventually. But it could take much longer than it needs to and it most likely will be a forgettable trip.”
If you haven’t sat down and done some serious soul-searching about your life mission and greater purpose in this world, now is a good time to start. What you come up with here will be the starting point of your career map. Are you passionate about working with children? Rescuing animals? Healing the sick? Creativity and the arts? Running a “green” company? Helping others become more successful?
What are the deeper values beyond making money and achieving professional recognition? What truly gives you joy? Those are the authentic, natural extensions of yourself that I talked about earlier. Can you make a career from these things? Absolutely! I work with clients every day who do just that. The key is their career map.
For example, one of my clients (I’ll call her Ann) is a professional woman in her late 30s with a husband and three children. She had been working as a branch manager at a local bank – a job she hated. “I felt so uninspired and lacking in any form of creativity,” she said. “I worked with people all day, but that interaction left me feeling completely unfulfilled.”
In helping Ann discover her authentic self, she realized that she felt the most passionate about her role as a working mother and the challenges she and her friends were facing as dual-role women. “The pressures on working moms is tremendous,” said Ann. “There is no rest, no relaxation, no down time. We’re always struggling with life-balance issues and, sometimes, it causes strain on our marriages and children. I truly felt called to do my part to help.”
For the short-term, Ann devised her career map to take her off her well-beaten work path. “I decided,” she said, “to begin focusing my work at the bank on helping professional women with their finances. I helped them set aside nest eggs and save more for their children’s college funds. I provided a friendly and supportive ear – and I wound up actually looking forward to going to work every day.”
Ann knew, however, that her career passion was not in banking. She had discovered her mission and was on a roll. As she began working on her long-term career map, she realized that she wanted to be her own boss and that there were many other women just like her with nowhere to turn for support and guidance.
So, Ann formed a small business dedicated to providing life and career coaching, professional networking, child care and personal concierge services to working mothers. Within the first 90 days, Ann had over 30 clients. Today, she is running her business full-time from her home office where she can spend more time with her own kids – and call her own shots. “I feel like I’m living a dream,” she says. “I know this is just the beginning. My long-term career map is leading me toward franchising this concept and licensing my coaching materials. I see the end destination as the most exciting and productive time of my life. I can’t wait to get there, but I’m sure enjoying the journey. And my career map is keeping me right on course to get where I want to go.”
Career coach, Gordon Miller, offers these guidelines for putting together your own career map:
1)
Develop a birds-eye view of your plan. One year, five years -- whatever makes sense for you. There are times when the map will need to be changed suddenly. Perhaps your significant other finds a great job in another city, or you realize that the new boss and you don't jive.
2)
Identify your market. Just as Ann identified a viable market for her business idea, you will need to identify who your market is. Research and determine which industries, companies or market segments are most likely to continue to grow and need you and your special talents.
3)
Write your marketing plan. If you’re working long hours, not making the money you want and are quite unhappy, it may be a matter of focus. Decide which aspect of your profession is the most appealing for you and develop a plan to market your knowledge, skills and experience to get the position – or start the business - you want.
4)
Identify your strengths and weaknesses. The idea is to maximize your strengths and minimize your weaknesses. But first you have to know what they are. Ask the people in your life you most respect to help you with this one. Put them down on paper. It may give you a new understanding of you.
5)
The Positioning Statement. In order to be good at what we do, we have to know what business we are in. The positioning statement is no more than one paragraph long and succinctly states: “Who I am,” “Here's how I'm going to position myself going forward,” “Here are my capabilities” and “Here's how I fit into my industry, company or market segment.”
6)
The Action Plan. Now that you know what you want to do for the next year or two, you need to identify the tactics you will use to carry out your plan. You might include research, talking to experts in your industry and mirroring people who are already successful doing what you want to do.
7)
The Financial Plan. The key here is to understand that a change in career direction may have an impact on your finances. I recommend you determine early on what could happen - good or not so good - and have a plan to deal with any potential dip in income.
8)
The Review. How often should you stop along your journey? As often as necessary! Look frequently at where you are on your map. Check “weather patterns” and “road conditions.” If you’re new to "mapping,” I suggest you do it once a week. When you’re comfortable with the process, once a month is probably often enough. The key is to set a pattern for regularly looking at your progress.
1
If you happen to be a manager supervising employees, you can do them a tremendous service by employing career mapping from an organizational perspective. Investing some time and resources in this process can save a lot of grief for both you and your employees. Likewise, if you love your job and the company you work for, but don’t have a long-range plan in place, schedule time with your boss to develop a career map you can both agree upon.
In the office, career mapping allows employer and employee to map out a strategic career path within the company, providing the employee with long-term goals, as well as opportunities to learn a variety of new skills through training curricula, continuing education, in-house mentoring programs, and proficiency enhancement workshops. Benefits to the company include reduced turnover, higher morale, increased productivity, and a significant reduction in hiring costs.
Savvy employers must begin to take a long-term approach to their hiring strategies. As companies grow, employees must be given the opportunity to evolve and develop their career paths within the organization; employees tend to start looking elsewhere when opportunities for growth are stifled.
To give you an example of how career mapping works within the organization, let’s talk about Jennifer, a first-time manager in a large technical services company. Jennifer has been laid off several times over the past five years and is looking to find a permanent home where she can grow with the company and, eventually, assume a senior leadership position. She is proficient in her technical skills, but lacks refinement in the areas of interpersonal communication, strategic planning and senior-level management.
After thorough assessments, brainstorming and planning, Jennifer and her supervisors can identify specific annual goals for her professional development. Jennifer’s first year map might include enrolling in a public speaking seminar series, attending various communication, strategy and leadership courses, or perhaps commencing an MBA program.
As part of her five-year career map, Jennifer can benefit from the experience of working in a variety of different roles in various departments throughout the company. Specific assignments, learning objectives and the mastering of various departmental responsibilities will enable her to hone her skills and become well-prepared to step into that senior position.
Utilizing career mapping is a critical exercise for short and long-term success.
You owe it to yourself to develop a map that makes you happy. If you sense your map isn’t congruent with the road you’re on, you might be better off to take a detour and chart a course to your own bliss.
1. Adapted from: http://hotjobs.yahoo.com/findingajob/Career_Mapping_Dont_Get_Lost_Along_the_Way__20021114-133.html?subtopic=Job+Hunting+Tips
To your success,
~Debra